Stop Asking This Question About eCommerce Integrations (Do This Instead)

You’ve probably asked this question when evaluating an eCommerce agency: “Have you integrated with _____ ERP?” It sounds smart. It feels important. But it tells you almost nothing. In this video, Joseph Maxwell breaks down why that common question is dangerously misleading—and what you should ask instead to uncover a team’s true capabilities. With 15+ years in the industry and deep experience with complex ERP integrations, Joseph shares: • 3 industry secrets about eCommerce + ERP integrations • Why legacy systems like AS400 aren’t a dealbreaker • How AI is changing the game • The #1 better question to filter agency partners • And the silver bullet most people forget: ask for referrals If you’re preparing for a website migration or vetting your next eCommerce partner, this is the guide you didn’t know you needed. Reach out to [email protected] to connect with the SwiftOtter team. ⸻ Chapters 00:00 – The worst question people ask 00:37 – What happens when that question fails 01:02 – Industry Secret #1: Experience ≠ reliability 01:49 – Secret #2: Most ERPs aren’t as hard to integrate as you think 02:19 – Secret #3: Even legacy systems like AS400 can connect 02:40 – How AI is changing custom integrations 03:07 – What the question actually means 03:34 – Why site performance matters more than “perfect” integrations 04:38 – The better question to ask your next agency 05:01 – The silver bullet: ask for referrals 05:55 – How to reframe your integration questions 06:32 – Why B2B integrations are harder than D2C 07:02 – Don’t forget what really matters 07:10 – Final thoughts + an offer to help 07:47 – What’s your favorite agency question? ⸻ About SwiftOtter We’re an eCommerce agency—but not the boring kind. Since 2011, we’ve helped merchants thrive through thoughtful strategy, technical excellence, and long-term partnership. Whether you’re modernizing your stack or cleaning up the little things, we’re here to help you win. 🔔 Don’t forget to subscribe and hit the bell for more helpful content like this. https://swiftotter.com