Strategy Evaluation & Control

Welcome back to Mella Tutorials! In today’s session, we dive deep into Chapter Six: Strategy Review, Evaluation, and Control, an essential part of the Strategic Management process. Without evaluation, strategy is like playing football without goalposts – you can’t know if you are winning or losing. This lesson explores how organizations monitor, measure, and improve their strategies to stay on track and achieve long-term success. We begin by explaining the importance of strategic evaluation, including coordination, feedback, performance rewards, and learning for future planning. Then, we move into the strategic control process, breaking it down into clear steps: setting standards, measuring performance, analyzing gaps, and taking corrective actions. Real-world business examples, including Ethiopian companies, make the concepts practical and relatable. You’ll also learn about the stages of control (feedforward, concurrent, and feedback) and different techniques such as budgetary control, financial ratios, the Balanced Scorecard (BSC), and Rumelt’s criteria for evaluating strategies. Finally, we explore common barriers—both motivational and operational—that managers face when evaluating strategy, and how organizations can overcome them. By the end of this tutorial, you’ll understand not just the theory but also how to apply these ideas in real business settings. Whether you’re a student, professional, or entrepreneur, this video will give you the insights needed to evaluate and improve strategies effectively. Don’t forget to like, share, and subscribe to Mella Tutorials for more in-depth lessons on management and business success! #MellaTutorials #StrategicManagement #StrategyEvaluation #StrategyControl #BusinessStrategy #StrategicPlanning #PerformanceManagement #BalancedScorecard #CorporateStrategy #ManagementStudies #BusinessGrowth #EvaluationAndControl #FeedforwardControl #ConcurrentControl #FeedbackControl #BudgetaryControl #FinancialRatios #RumeltCriteria #ReturnOnInvestment #PerformanceReview #BusinessPerformance #OrganizationalSuccess #ManagementProcess #BusinessEducation #ManagementStudents #MBAStudies #EthiopianBusiness #AfricanBusiness #BusinessExamples #CorporateEvaluation #StrategicThinking #ManagementLearning #BusinessSchool #EntrepreneurshipEducation #BusinessLessons #BusinessPlanning #PerformanceMonitoring #BusinessCaseStudy #StudyWithMe #BusinessLecture #UniversityStudents For any inquiries, feel free to reach out to us.: +251933025888 👉 Subscribe for more educational content: http://www.youtube.com/@mella_tutorials 👍 Like if you found this video helpful! 💬 Comment with your thoughts and questions; we love hearing from you! 🔔 Turn on notifications so you never miss an update! Connect with us on social media: Telegram: https://t.me/mella_tutorials TikTok: https://www.tiktok.com/@mella_tutorials Youtube: http://www.youtube.com/@mella_tutorials Facebook: https://www.facebook.com/profile.php?id=61550885911762&__tn__=-UC*F Instagram: https://www.instagram.com/mella_tutorials/ LinkedIn: https://www.linkedin.com/in/mella-tutorials-7981a128b?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAEZUMSQBPnPmKNB9Byw8sxE8IOWhI40cZlA&lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3BUSXSAt4ERBqH29q1qx83nw%3D%3D Thanks for watching! Course available on Mella Tutorials 1. Operation Management https://youtu.be/mvgxrzW54bA 2. Entrepreneurship https://youtu.be/MBMA9pgXHuo 3. Introduction to Management https://youtu.be/r2BeMI4zNJY 4. Principles of Marketing https://youtu.be/DrhjP8leFsI 5. International Marketing https://youtu.be/EFFfXlEuxTk 6. Organizational Behaviour https://youtu.be/EFFfXlEuxTk 7. Human Resource Management https://youtu.be/4wLIHsZH5nQ 8. Business Research Methods https://youtu.be/d2G2EVAafcY 9. Leadership and Change Management https://youtu.be/PEZaWmu1C28?si=Z6FgRBq3qO_K3GQ6 10. Statistics for Management I https://youtu.be/VzEyw1PdiW0 11. Statistics for Management II https://youtu.be/kdNifYsIRM4 12. Project Management https://youtu.be/DP5fB8KP2rE Exit Exams available on Mella Tutorials 1. #2016 Management Exit Exam: https://www.youtube.com/playlist?list=PL5SvRn1ByFvsitQNkjiLf3_2Zn-Rj5dtQ 2. # 2015 Management Exit Exam: https://www.youtube.com/playlist?list=PL5SvRn1ByFvtjz7TK43HBWWDFfnHMCc5T 3. Management Exit Courses Question and Answer: https://www.youtube.com/playlist?list=PL5SvRn1ByFvuhx3B3eFdJ_qFoVsyBOKCk 4. # 2015 and 2016 Business Management Exit Exam: https://www.youtube.com/playlist?list=PL5SvRn1ByFvsBGBUG4W0rdGt8n-iAuxUM 5. #2017 Tir Management, Business Management and Administration Exit Exam https://www.youtube.com/playlist?list=PL5SvRn1ByFvsVZj6_6QtFRpd29S6yXPJ8