In this special presentation-style episode of The Science of B2B, Kerry Cunningham introduces a powerful new concept developed in collaboration with Lisa Cole, CMO of 2X: Brand Gravity. Drawing on 6sense research and fundamental principles of buyer behavior, Kerry explores how brand awareness, availability, and affinity work together to attract and retain B2B buyers. The episode provides a practical framework for evaluating and strengthening your brand's gravitational pull in the market.
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