Named the world’s best female chef in 2025, Pam Pichaya Soontornyanakij, professionally known as Chef Pam, tells Marleen Dieleman IMD's Peter Lorange Family Business Professor, how she reinvented a 120-year-old family business – showing how leaders can turn heritage into competitive advantage.
0:00 Introduction to Chef Pam and Potong
3:11 Family history and Bao Kun Yi Mu Yao
5:57 Combining the old and the new
8:08 Chef Pam's mum and the essential impact of strong women
11:17 Authenticity: the Potong legacy
14:00 Progressive Thai-Chinese cuisine
15:24 Transparency and growing up as a chef
17:19 What is 100% Chef Pam?
18:42 Creating a small empire
19:41 How does Chef Pam hope to be remembered?
20:21 Carrying on the family legacy
➡️ Subscribe to IMD: https://www.imd.org/
About The Interview series: In conversation with IMD Professors, senior executives and corporate innovators talk about a wide range of topics, such as ethics, leadership, management, and sustainability, while sharing best practices and lessons learned.
Connect with IMD:
Find out about this series: https://www.imd.org/ibyimd/
Follow IMD on Instagram: https://www.instagram.com/imdbusinessschool?
Follow IMD on LinkedIn: https://www.linkedin.com/school/imd-business-school/
Follow IMD on BlueSky: https://bsky.app/profile/imdbusinessschool.bsky.social
Follow IMD on Facebook: https://www.facebook.com/imdbschool/
#imdimpact #leadership #familybusiness #heritage
