Thinking Inside the Box: A Systematic Approach to Creativity

In Kelley’s Marketing Masterclass on Creativity, explore what creativity really means, and what makes ideas truly innovative. This session highlights research on creative thinking, challenges common myths, and introduces structured frameworks for generating impactful solutions. Led by Rom Schrift, chair of the marketing graduate degree and associate professor of marketing at the Kelley School of Business, this session reflects the same concepts and tools taught in Kelley’s specialized master’s programs. Learn how to apply these approaches within organizations, from improving problem-solving processes to rethinking how talent is evaluated and developed. Interested in learning more? https://kelley.iu.edu/programs/specialized-masters/index.html