TOWS analysis

The TOWS analysis was first described by Heinz Weihrich in 1999. He is a professor in global leadership and management from the University of San Francisco. TOWS analysis is a tool which is used to generate, compare and select strategies in a company. Section 0:00 Introduction of author and the purpose of the model 0:21 SWOT before TOWS and the connection between the two models 1:30 TOWS - two main divisions 1:53 Four fields called strategies 2:53 SO Strategies - Maxi-Maxi situation 3:13 WO Strategies - Mini-Maxi situation 4:08 ST Strategies - Maxi-Mini situation 4:51 WT Strategies - Mini-Mini situation 5:15 An example - The company Hummel 6:09 Hummel's SO Strategies 6:49 Hummel's WO Strategies 7:19 Hummel's ST Strategies 7:53 Hummel's WT Strategies 8:15 A list of strategic possibilities 8:53 Criticism of the model Download the model (powerpoint) from our website: https://flixabout.com/tows-analysis You might also benefit from: SWOT analysis https://www.youtube.com/watch?v=nGxtfqdHFQk Our Youtube channel https://www.youtube.com/c/flixaboutcom Our homepage www.flixabout.com