Understanding Customer Loyalty Analytics | Marketing Analytics | Segmentation Modelling

Donate to Government of India (on the govt's official website given below): https://www.pmcares.gov.in/en/ #customerloyalty #marketinganalytics #dataanalytics Data is being increasingly used for the decision making in almost all industries and business areas. Marketing is no exception. With easy access to customer data, companies are now using data based decision making to for various kinds of marketing activities such as organising marketing campaigns, targeting customers, rolling out loyalty programs to name a few. In the recent times, big data and data science have received immense attention from the senior management. So the investment in these new age technologies has increased manifold. It is only going to go up in the future as technology is and will be at the forefront of decision making. In this video, you will learn about different types of Loyalties and how you can use data to understand customer loyalty. For courses on Credit risk modelling, Market Risk Analytics, Marketing Analytics, Supply chain Analytics and Data Science/ML projects contact [email protected] For Study Packs : http://analyticuniversity.com/ Complete Data Science Course : http://bit.ly/34Sucmb Access All Coursera(+) courses @ $400 : https://bit.ly/2ZL51Dd Discounted courses on Udemy (for $11): http://bit.ly/2LYU6hp Free access to Skillshare: http://bit.ly/2thklJu Coursera : Data Science : http://bit.ly/37nABr6 Data Science Python : http://bit.ly/2ZK5oMm Recommended Data Science Books on Amazon : Python for Data Science: https://geni.us/PythonDataScience R for Data Science : https://geni.us/DataScienceR Machine Learning using Tensorflow: https://geni.us/MLinTensorflow Data Science from Scratch: https://geni.us/DataSciencefromScratch Python programming: https://geni.us/LearnPython Artificial Inteligence: https://geni.us/LearnAI Data Vizualization : https://geni.us/DataViz 20% discounts on below live courses : use coupon YOUTUBE20 Data Science Live Training : AI and Tensorflow: http://bit.ly/2tOnOzA Python : http://bit.ly/2QkH1QQ Join this channel to get access to perks: https://www.youtube.com/channel/UC2XO4HDxzfMOZIV1l795g1Q/join