Data analytics is a hot issue for businesses today. Ohio State data expert Ralph Greco joins NCMM executive director Thomas A. Stewart to discuss how middle market companies can join in and keep up with the growing importance of data analytics.
00:00 Introduction to Business Analytics
00:42 The Role of Analytics in Education and Industry
03:15 Regional Variations in Analytics Demand
04:19 Industry and Academic Collaboration
04:59 Defining Analytics and Its Application
06:51 Evolution of Analytics in Business
10:19 Adopting Analytics Without Infrastructure
11:33 Leveraging Customer Data for Business Growth
14:42 The Business Case for Analytics
16:10 Challenges in Data Integration and Management
20:21 Revenue Optimization Through Analytics
23:11 Talent Acquisition in Analytics
