Thomas A. Stewart and Catapult Growth Partners' CEO Doug Johnson talk professional services, what it takes to build a brand and what's important when attracting and retaining customers. Tip: Start with knowing what you're good at.
00:00 Introduction to Marketing Expertise
00:43 Meet Tom Stewart and the National Center for the Middle Market
01:38 Growth Strategies with Doug Johnson
03:32 How do professional services firms differentiate themselves in a global market where services are becoming commoditized?
06:05 The Power of Specialization
08:56 Enhancing Customer Experience Through Expertise
13:58 Learning from Product Companies
17:56 The Impact of Narrow Focus on Market Success
19:39 Future Study Preview: Culture in M&A
