Most authors think platform growth is about visibility.
Successful authors understand it’s really about service.
In this episode of fUNfiltered: Marketing Talk for Authors, Carol and Heather unpack one of the biggest mindset shifts that separates thriving authors from struggling ones: building a platform to genuinely help people — not just promote a book.
If marketing has ever felt uncomfortable, forced, or overly self-promotional, this conversation will help you reframe the way you show up online. You’ll learn why readers connect with some authors instantly, why trust matters more than constant promotion, and how small, intentional acts of service can create long-term momentum for your book and message.
Plus, Carol and Heather walk through a simple, practical reset you can implement this week — whether you’re brand new to marketing or simply need a fresh perspective.
