When To Stop Doing Customer Interviews

LIFFFT's Whiteboard Wednesday videos on Customer Development. Do you ever worry that your product won't succeed? Talking to your customers is great, but you've got to ship something eventually. Right? After months of customer interviews, you might wonder if you're ready roll up your sleeves and start building. Have you found the right solution to the right problem? Is it too soon to start development? What if you build the wrong product? What if that next interview provides pivotal information? We've all been there. While you should never stop talking to your customers entirely, there are a few signs that you're done with the "discovery" phase of customer interviews and it's time to start building. What are they? When should you stop conducting customer interviews? Kav answers these questions (and a few more) in this week's Whiteboard Wednesday. Enjoy! When to stop conducting customer interviews: Top 3 problem Same problems Be psychic Shut up and take my money See you next Wednesday, Help us caption & translate this video! http://amara.org/v/H0J5/