LIFFFT's Whiteboard Wednesday videos on Customer Development.
Ever totally missed the mark on a Christmas present for someone special?
Last year I bought my mother-in-law a gym membership.
...That went about as well as you'd think.
The indignation that crept across her face as she opened my gift is now permanently burned into my memory.
You really don't want dissatisfy your customers like I did my mother-in-law.
So what's the best way to win your mother-in-law's approval? The best way to keep your customers happy? The best way to build the "rightest" product?
Have a conversation with them. Better yet, have a lot of the right conversations with them.
Help us caption & translate this video!
http://amara.org/v/H0J7/
