Copywriting Tutorial: Convert Features Into Benefits (LIVE Example)

This video is from my Copywriting Masterclass which you can learn about here: http://bit.ly/copyclass8 In this video you get to watch over my shoulder as I convert 4 features into benefits. A lot of times you can turn a feature into a benefit using the transition phrase "so that". The Formula: (Insert feature #1) so that (talk about how this feature benefits the reader's life). Example: This watch is waterproof so that you never have to worry about it breaking if you spill a drink on it. Have a great day! Eric John Campbell