Digitizing the Customer Experience: Are We There Yet?

How can middle market companies use digital tools to transform ways they connect with customers and beat their competition? The NCMM examines its latest research report on digitizing the customer experience with Jeff Sharritts, Senior Vice President of Cisco's U.S. Commercial Sales. 00:00 Introduction to the Podcast 00:28 How can middle market companies use digital tools to transform their customer experience and gain a competitive edge? 02:28 Impact of Digitization on Customer Experience 05:27 Case Study: Dollar Shave Club's Digital Disruption 07:46 Warby Parker's Digital-to-Physical Transition 09:08 Panera Bread's Digital Customer Experience 14:36 Mercy Healthcare's Digital Innovation 18:15 Is the opportunity for digital transformation and quick market entry just as significant for B2B companies as it is for B2C companies? 21:28 Nusa Yogurt's Digital Enhancement in Production 23:20 Where can people learn more about the digitization of the customer experience and the stuff that you guys do?