New research from the NCMM shows that the best middle market suppliers tend to be the largest and fastest-growing middle market companies. These suppliers focus on fewer rather than more customers. As a result, they develop deep, collaborative customer relationships. NCMM Managing Director Doug Farren discusses these findings with contributing researcher Thomas Goldsby, Professor of Logistics at the Ohio State University Fisher College of Business.
00:00 Focus on Middle Market Companies
00:56 Podcast Introduction and Guest
01:20 Research Initiatives and Surveys
02:34 Importance and Challenges of Middle Market
04:11 Strategies for Influence in Supply Chains
05:28 Customer and Supplier Relationship Insights
08:53 Technology and Logistics in Supply Chains
12:23 Control and Value Creation Strategies
16:52 Understanding the Supply Chain Ecosystem
19:33 Teamwork and Resource Access
