J.C. Penney made a strategic decision in 2012 that still affects it today.
0:00 - Intro
0:18 - Working in IT, Lesson Learned
0:50 - J.C. Penney Struggles
1:45 - Customer Driving Factors
2:03 - J.C. Penney CEO Change
2:30 - Eliminating Discounts
3:47 - Don't Ignore Core Value Proposition
4:17 - Allow Experiences to Guide Decisions
5:30 - Outro
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KM Discussion 2: Solving the Wrong Problem | NatokHD
