CEOs and Co-founders of Pixio, Jeremy Lam and Ricky Leung, share the inspiration behind their most popular games and how they monetize with both in-app ads and in-app purchases. As a data driven company, Pixio uses Facebook Audience Network's ad platform to measure, test, and improve their games' ad performances. In the company's first quarter, almost 50% of Pixio's ad revenue and at least 1/3 of their impressions came from Audience Network. No other ad network in their mediation stack compared to the eCPMs and volume that Audience Network had given them.
Read the full story on Pixio: https://www.facebook.com/audiencenetwork/success-stories/pixio
Learn more about Audience Network: https://www.facebook.com/audiencenetwork
About the publisher:
Founded in 2015, Pixio is an indie game developer based in Hong Kong. Pixio’s gaming app, Art Inc., won best game art in GameDaily Connect’s Indie Prize USA 2019.
