Server Side Tagging for Shopify + Facebook Conversions API

UPDATE Feb 2020: There is a new full walk through that shows everything going live with Shopify: https://www.youtube.com/watch?v=gel5RUccKBo&t=135s In this live Zoom, we show how the new server side container from Google Tag Manager works with Shopify, the Facebook Conversions API, and all around data collection management. Curious how this compares to the native Shopify FB Conversion API and why FB is making this push? Read more here: https://www.getelevar.com/shopify/implement-facebook-conversion-api/