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CX or Customer Experience is the overall interaction or perception an individual has with a brand or a business. This includes the entire customer journey from Discovery to purchase to use to post-purchase support. The interaction that the customer has every step of the way has the power to dictate the customer experience. While this term is usually used for offline instances, the current market trend has shifted to even include online interactions.
Music: Business Invention by Krzysztof Rzeznicki
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